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About THAT Resource for Marketers

Dear Visitor,

I would like to thank you for coming across my site and taking the time to read this post.

At first, let me introduce myself and then expand a bit more about my project. My name is Nick Popil, I hold a Bachelor of Science (BSc) degree from York University and a Master of Marketing (MMKG) degree from Schulich School of Business of York University, located in Toronto, Canada. I like to think of myself as a Marketer with a technical twist, primarily due to my science background, profound interest and experience in marketing technologies, and extensive involvement in eCommerce development and operations.

The idea of this project came up sometime during my Master of Marketing studies. The coursework at my program was quite challenging, requiring an extensive amount of research. Throughout the research, I began to notice that there are numerous online resources marketers can utilize in order to increase their productivity and optimize daily work tasks. Many of the resources are quite popular and you have probably heard about them, while others are niche and not as widely known. Thus, I created a public link directory, known as ‘THAT Resource’, which features a collection of tools that in my opinion can be very beneficial to modern-day marketers.

The links to various resources and tools listed on this site are personally selected. In fact, I try to make sure that the majority of tools either come at no cost or, at most, feature a ‘freemium’ pricing model, which generally means they are free to use under certain conditions/limitations. With time, I plan on updating the directory with more relevant resources that in my opinion can largely benefit marketing professionals. However, if you come across a handy marketing resource that isn’t listed on this site, let me know, I want to learn about it.

On the final note, I sincerely hope that by browsing THAT Resource directory you will find a set of tools that you haven’t come across before and will make the right use of them in your daily marketing workflow.


Nick Popil
P.S. For work-related inquiries, please contact me via LinkedIn.